1. Place text or graphic elements on the page so that they have a visual connection to each other
2. One simple and most powerful layouts is to use one strong visual. If
using multiple images keep them connected both through alignment and
proximity
3. Keep odd or even elements in balance. Creating the right balance is
both about the number of text and graphic elements and how they are
arranged on the page. Odd numbers tend to create a more dynamic layout.
Symmetrical balance gives a more static layout.
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